1. Home
  2. Member Services
  3. Radio & TV Broadcasting Airtime
  4. Broadcasting Airtime on Shortwave (World Radio)
NEXUS-IBA shortwave radio service

Shortwave International World Radio Airtime services

There are many opportunities to reach large, global audiences, especially on the Internet. However, there are still huge areas that are not covered by the Internet, TV, FM or AM (Medium Wave) or satellite. Placing programs on just one of these media will severely restrict your potential audience and targets.

International broadcasting services on Shortwave (World Radio or “HF Radio”)

Many developing countries in Africa and other remote regions of our planet in Asia, the Pacific, Europe and the Americas are still not covered extensively by the Internet. Mobile phones can be too expensive, mobile networks are not always available in remote areas, and many villages cannot access cable or terrestrial TV, FM or AM radio stations. Satellite radio and TV are not options where equipment is expensive, or electricity is unavailable. Mobile data plans are unaffordable in some African and Asian countries, and many residents still get along with old-style GSM phones without internet connectivity.

That also means that even today, millions of people in the world’s poorest and most remote regions have no access to the Internet in mobility or at home, no access to social media, YouTube, Netflix, Google or Bing, and no streaming capabilities.

Shortwave International Broadcasting, also called Word Radio or “HF radio” broadcasting, reaches everywhere when and where there is no other form of communication.

In today’s fragmented media – whether you represent a large or small international media organisation, either secular or religious – you should have a multi-channel media strategy encompassing multiple platforms.

NEXUS-IBA offers any international broadcasting organisation or individual program producer access to multiple International media platforms and channels simultaneously.

Start your radio station: World Radio Airtime for all

Do you have a program or a message to air but no radio station? Most programs carried on our stations are relayed or produced by small and large broadcasting organisations or small program producers’ broadcasting facilities. As is often the case, they rely in all or part on NEXUS-IBA for strategic know-how and consulting on how to increase the effectiveness of their media distribution, i.e. on how to reach their international audience most reliably and cost-effectively.

NEXUS-IBA provides prime time on Shortwave radio (World Radio), as well as a global outreach platform for any possible content (audio, video, text), designed to distribute any media content via several international media outlets (radio & TV stations, satellite, cloud facilities, audio & video streaming, social media, etc.) and using our Internet CDN technology called “WorldDirector”.

Ou broadcast content policy

NEXUS-IBA broadcasts across the Shortwave & AM (Medium Wave) bands and provides airtime to secular and religious broadcasters. We support Free Speech and encourage our hosts to create top-quality programs that fulfil your vision (not ours). We aim to help you broadcast your content to your desired international audience. We also help organisations air news and information on a Crisis, a National or International Emergency.

Please notice that NEXUS-IBA does not support it, and we will ban Hate Speech from our stations. We will not broadcast any program that may spread, incite, promote or justify hatred, violence, war and discrimination against any person or group.

Buy radio airtime in confidence with NEXUS-IBA

Radio airtime is available on Shortwave worldwide and AM (Medium Wave) radio in Europe, reaching most European countries, including Eastern Russia and Ukraine, Africa, the Middle East and Asia/Pacific.

Have you been offered airtime at one US dollar or less per minute (or $60.00 or less per hour) on a cheap radio station, and you are not satisfied with your coverage? Are you using old transmitters claiming powers and targets they cannot reach? We can offer the best cost-effective service and the best signal to cover your desired target areas.

Using our broadcast facility, you will no longer deal with cheap old 1950s transmitters claiming powers and targets they cannot reach.

For example, some stations claim to broadcast from 100,000-watt transmitters. Still, they cannot modulate their transmitter at full power. With that power (or less), they can only cover parts of the continent they are broadcasting from. However, they have poor coverage of Europe, Africa and Asia and only under favourable propagation conditions.

Via NEXUS-IBA, you can purchase airtime on high-powered shortwave (SW) and medium wave (AM) radio stations that are geographically located in Europe, i.e. one hope from Africa, the Middle East and with an easy target to Asia (i.e. India, China, Iran, Iraq, Kashmir, Nepal, Afghanistan) and the Pacific.

Based in Europe, our stations cover your desired target area with high-quality coverage of Europe, Africa and Asia/Pacific using new transmitters and power from 150,000 to 300,000 watts, tailored to your needs and business.

Shortwave radio is still the best way to reach audiences without using the Internet, mobile phones, FM, AM, TV receivers, or other costly modern means of communication. Shortwave goes beyond iron curtains, firewalls, the digital divide, government propaganda and censorship, and in case of emergency, regional conflicts, wars or natural disasters.

For a reasonable monthly investment, you can create your own Shortwave radio channel or radio station and reach an audience where there was none before. We offer service to all continents with state-of-the-art equipment, including high-power transmitters and high-gain HF directional antennas that amplify the Effective Radiated Power (ERP)  to several millions of Watts to any desired target.

Brokered Radio airtime

We can enable any media buying organisation, agency, airtime broker, brokered programming, secular or religious organisation to cost-effectively reach most English-speaking regions or any particular non-English-speaking target area.

Radio media buying and airtime costs on major networks

Typical primetime spots on national US networks can cost $200,000 to $800,000, while on a larger national cable network, you are expected to pay $40,000 to $80,000. On smaller US networks, costs are between $2,000 to $40,000; on smaller local stations, you can buy some spots for as little as $50 for 60 seconds.

Shortwave airtime is cost-effective, and you can reach millions of listeners

Shortwave radio (also called “World Radio“) is one of the preferred and most cost-effective ways to reach audiences of several million listeners, especially in remote and developing areas where other media, such as the Internet, are not so widespread.

Recent additions of 100, 150 and 300 kW transmitters in our capabilities enable us to efficiently reach any region globally, including Europe, Africa, the Middle East, Asia/Pacific and the Americas using directional antennas on any frequency and at any time of day or night. In addition, smaller (reduced) powers of 10 to 50 kW (low power broadcasting) coupled with very efficient HF curtain array antennas (directional antennas) can also be used to reach local audiences at a budget price in Europe.

The costs of running a Shortwave broadcast depend mainly on the transmitter power, prime time, promotions and availability of free transmitters and antennas or unsold airtime.

Today you can pay as low as 1 Euro (approximately 1.2 US dollars) per minute and reach millions of listeners in Europe. Of course, slightly higher costs must be expected to reach other regions worldwide when using higher transmitter power. Anyway, the cost of broadcasting for one hour on Shortwave worldwide can be just 1/6 of the lowest 1-minute rate of a radio or TV spot on a local US station and a fraction of the cost of reaching a single market in the USA.

The cost of airtime available via NEXUS-IBA also includes free World Radio live streaming (simulcast) and Shortwave Radio Relaying from any existing streaming channel at no additional charge.

Shortwave reaches everywhere

Shortwave reaches any remote place and conflict area in the world

World Radio: Bridging Across the Digital Divide

Shortwave radio (“World Radio” or “HF Radio”) remains a critical electronic medium for reaching the maximum number of potential listeners globally. The world’s most prominent international broadcast organisations, Christian Churches and many governments continue their activities via Shortwave and invest in studio and transmission facilities.

In recent history, the Gulf War, conflicts in Africa, and the problematic situation in North Korea, Ethiopia, Somalia, Cameroon, and other world regions have demonstrated how vital a telecommunications tool Shortwave is in reaching a vast audience.

Listeners can use inexpensive receivers that can be put in a suitcase or pocket.

Shortwave is everywhere. It is the world’s most mobile medium!

International Media placement: local and national radio & TV media are expensive and reach just one market

In the presence of widespread and inexpensive Internet distribution technology, as offered by modern information technology and the Internet, audio and video streaming may appear to be cheap and cover a large audience. However, while this may be true in Europe and North America, where Internet penetration may reach about 80% of the population, Africa has just about 20% of users connected to the Internet.

Even where Internet access is cheap and generally available, the audience is in the hands of the major streaming players (i.e. Netflix, YouTube, Facebook), and content is highly fragmented. Will you succeed in making an impact streaming from your website?

Content on satellite & TV is equally very fragmented. Thousands of channels are available on satellite, cable or digital TV (DTT): will you attract enough listeners to your network or any local station to justify the substantial investment in buying airtime on these networks?

NEXUS-IBA offers a mix of global, local and Internet broadcasting platforms that help any media organisation reach alternative, larger international audiences. We use online streaming, AM (Medium Wave) and Shortwave. English is the most used language across our network and listeners worldwide. However, we can also reach remote countries in any regional language.

So don’t hesitate to get in touch with us for more information or a quote on how to reach any country in Europe, Africa or Asia and worldwide via online streaming at a fraction of the cost that you may be paying today in reach a local audience on FM, AM or TV.

International Broadcasting on Shortwave

Anybody interested in buying airtime, or brokering their program on radio, should consider the high impact and cost-effectiveness of Shortwave vs any other media such as local broadcast stations, cable channels, local TV, AM or FM radio and the Internet.

Technically, standard AM and FM stations lose their power as their signals dissipate along the ground over long distances. In Shortwave, the opposite is true. The Earth is encased in an invisible covering of gases called the Ionosphere, that acts as a mirror, reflecting shortwave signals back to Earth, thus making it possible to cover vast distances with a single transmitter. This is why Shortwave is so efficient and cost-effective.

In the case of our NEXUS-IBA and our stations (European Gospel Radio and IRRS-Shortwave), you can cover Europe, Africa or Asia/Pacific and any remote location in the world for the same or less money than it would cost to reach just one local market at home.

Brokered programming, time-buy and block time

NEXUS-IBA’s primary aims are to provide all necessary means at our disposal for the dissemination of cultural, ethnic, political, and religious material on behalf of members and non-members of the association. According to our charter:

(…) Radio is to be the primary medium, locally, nationally, and internationally, although other forms of mass media may also be used. Pluralism of information is to be assured, with particular attention paid to minorities; above all ethnic, cultural, political, and religious minorities, without regard to race, sex, language, or political or religious beliefs, and in full accordance with the Human Rights guaranteed by the Constitution of the Republic of Italy and by International Law.

NEXUS-IBA’s charter states that “whoever has a message to air to the world”, they may be given access to block airtime on NEXUS-IBA media to relay their program, without discrimination of political or religious creed.

NEXUS-IBA has been the first organization of its kind to exist, and allow such an open access policy to almost any type of content (limitations apply to terrorist groups, rebels or anti-government groups indicated as such by Italian, European or International law).

Over the years such an open-policy has been accepted and judged positively by international organisations, political or human right movements, world and local news media organisations, government and private broadcasters, as well as non-governmental organizations and media placement agencies all around the world, who have been using block programming time on Internet streaming and on NEXUS-IBA’s World Service transmitter facilities.

Are you a pirate, illegal or clandestine broadcaster?

NEXUS-IBA and IRRS (the Italian Radio Relay Service) have helped many illegal broadcasters to become legal program producers, and broadcast on licenced media. NEXUS-IBA and our stations do not support pirate or illicit broadcasting.

We operate from stations licensed in each of the countries where we operate from. We can operate from several countries to cover any part of the world.

If you have a message or radio program to spread across borders, Shortwave is the practical solution to reach targets that may be inaccessible via the Internet due to local government censorship, or just because the desired targets may be so remote and isolated that no other media (including local FM, TV and Internet) are available.

IPAR (International Public Access Radio) is a Public Access Radio service provided by NEXUS-IBA and available to any individual program producer, community radio, micro radio, or non-religious organisation interested in distributing their radio programs to a global audience.

Read more about all existing IPAR promotions on our website and contact us if you would like to join our community of small radio program producers and air your program to a worldwide audience using powerful Shortwave and Medium Wave (AM) transmitters.

Digital Radio & DRM

Digital Radio on AM and Shortwave (Digital Radio Mondiale) is also available via our stations. Please inquire if you desire to experiment this fascinating technology ahead of its full market implementation.

You can read more about our Shortwave and International Broadcasting also on Milano Ventures web site.

For more information on using NEXUS-IBA Shortwave services, please contact us.

NEXUS-IBA, the Home of International Broadcasting on AM and Shortwave