Shortwave International World Radio Airtime services
There are many opportunities to reach large, global audiences, especially on the Internet. However, there are still huge areas that are not covered by the Internet, TV, FM or AM (Medium Wave) or satellite. Placing programs on just one of these media will severely restrict your potential audience and targets.
International Broadcasting services on Shortwave (World Radio or HF Radio)
Many developing countries in Africa and other remote regions of our planet, such as Asia, the Pacific, Europe, and the Americas, are still not covered extensively by the Internet. Mobile phones can be too expensive, mobile networks are not always available in remote areas, and many villages cannot access cable or terrestrial TV, FM or AM radio stations. Satellite radio and TV are not options where equipment is expensive or electricity is unavailable. Mobile data plans are unaffordable in some African and Asian countries, and many residents still get along with old-style GSM phones without internet connectivity.
That also means that even today, millions of people in the world’s poorest and most remote regions have no access to the Internet in mobility or at home, no access to social media, YouTube, Netflix, Google or Bing, and no streaming capabilities.
Shortwave International Broadcasting, also known as Word Radio or “HF radio,” reaches everywhere when and where no other form of communication exists.
In today’s fragmented media, whether you represent a large or small international media organisation, secular or religious, you should have a multi-channel media strategy encompassing multiple platforms.
NEXUS-IBA offers any international broadcasting organisation or individual program producer access to multiple International media platforms and channels simultaneously.
Start Your Radio Station: World Radio Airtime for All
Do you have a program or a message to air but no radio station? Most programs carried on our stations are relayed or produced by small and large broadcasting organisations or small program producers’ broadcasting facilities. As is often the case, they rely in all or part on NEXUS-IBA for strategic know-how and consulting on how to increase the effectiveness of their media distribution, i.e. on how to reach their international audience most reliably and cost-effectively.
NEXUS-IBA provides prime time on Shortwave radio (World Radio) and a global outreach platform for any possible content (audio, video, text). It is designed to distribute media content via several international media outlets (radio and TV stations, satellite, cloud facilities, audio and video streaming, social media, etc.) and our Internet CDN technology, WorldDirector.
Our Broadcast Content Policy
NEXUS-IBA broadcasts across the Shortwave & AM (Medium Wave) bands and provides airtime to secular and religious broadcasters. We support Free Speech and encourage our hosts to create top-quality programs that fulfil your vision (not ours). We aim to help you broadcast your content to your desired international audience. We also help organisations air news and information on a Crisis, a National or International Emergency.
Please notice that NEXUS-IBA does not support it, and we will ban Hate Speech from our stations. We will not broadcast any program that may spread, incite, promote or justify hatred, violence, war and discrimination against any person or group.
Buy Radio Airtime in Confidence with NEXUS-IBA
Radio airtime is available on Shortwave worldwide and AM (Medium Wave) radio in Europe, reaching most European countries, including Eastern Russia and Ukraine, Africa, the Middle East and Asia/Pacific.
Have you been offered airtime at one US dollar or less per minute (or $60.00 or less per hour) on a cheap radio station, and you are not satisfied with your coverage? Are you using old transmitters claiming powers and targets they cannot reach? We can offer the best cost-effective service and the best signal to cover your desired target areas.
Using our broadcast facility, you will no longer deal with cheap old 1950s transmitters claiming powers and targets they cannot reach.
For example, some stations claim to broadcast from 100,000-watt transmitters. Still, they cannot modulate their transmitter at full power. With that power (or less), they can only cover parts of the continent they are broadcasting from. However, they have poor coverage of Europe, Africa, and Asia and are only under favourable propagation conditions.
Via NEXUS-IBA, you can purchase airtime on high-powered shortwave (SW) and medium wave (AM) radio stations that are geographically located in Europe, i.e. one hope from Africa, the Middle East and with an easy target to Asia (i.e. India, China, Iran, Iraq, Kashmir, Nepal, Afghanistan) and the Pacific.
Based in Europe, our stations cover your desired target area with high-quality coverage of Europe, Africa and Asia/Pacific using new transmitters and power from 150,000 to 300,000 watts, tailored to your needs and business.
Shortwave radio is still the best way to reach audiences without using the Internet, mobile phones, FM, AM, TV receivers, or other costly modern means of communication. It goes beyond iron curtains, firewalls, the digital divide, government propaganda and censorship, and emergencies such as regional conflicts, wars, or natural disasters.
For a reasonable monthly investment, you can create your Shortwave radio channel or station and reach an audience where there was none before. We offer service to all continents with state-of-the-art equipment, including high-power transmitters and high-gain HF directional antennas that amplify the Effective Radiated Power (ERP) to several millions of Watts and reach any desired target.
Brokered Radio airtime
We can enable any media buying organisation, agency, airtime broker, brokered programming, secular or religious organisation to cost-effectively reach most English-speaking regions or any particular non-English-speaking target area.
Radio Media Buying and Airtime Costs on Major Networks
Typical prime-time spots on national US networks can cost $200,000 to $800,000, while on a larger national cable network, you are expected to pay $40,000 to $80,000. On smaller US networks, costs are between $2,000 to $40,000; on smaller local stations, you can buy some spots for as little as $50 for 60 seconds.
Shortwave airtime is cost-effective, and you can reach millions of listeners
Shortwave radio (also called “World Radio“) is one of the preferred and most cost-effective ways to reach audiences of several million listeners, especially in remote and developing areas where other media, such as the Internet, are not so widespread.
Our recent addition of 100, 150, and 300 kW transmitters to our capabilities enables us to efficiently reach any region globally, including Europe, Africa, the Middle East, Asia/Pacific, and the Americas, using directional antennas on any frequency and at any time of day or night. In addition, more minor(reduced) powers of 10 to 50 kW (low-power broadcasting) coupled with very efficient HF curtain array antennas (directional antennas) can also be used to reach local audiences at a budget price in Europe.
The costs of running a Shortwave broadcast depend mainly on the transmitter power, prime time, promotions and availability of free transmitters and antennas or unsold airtime.
Today, you can pay as little as 1 Euro (approximately 1.2 US dollars) per minute and reach millions of European listeners. Of course, slightly higher costs must be expected to reach other regions worldwide when using higher transmitter power. The cost of broadcasting for one hour on Shortwave worldwide can be just 1/6 of the lowest 1-minute rate of a radio or TV spot on a local US station and a fraction of the cost of reaching a single market in the USA.
The cost of airtime available via NEXUS-IBA also includes free World Radio live streaming (simulcast) and Shortwave Radio Relaying from any existing streaming channel at no additional charge.
Shortwave reaches any remote place and conflict area in the world
World Radio: Bridging Across the Digital Divide
Shortwave radio (“World Radio” or “HF Radio”) remains a critical electronic medium for reaching the maximum number of potential listeners globally. The world’s most prominent international broadcast organisations, Christian Churches and many governments continue their activities via Shortwave and invest in studio and transmission facilities.
In recent history, the Gulf War, conflicts in Africa, and the problematic situation in North Korea, Ethiopia, Somalia, Cameroon, and other world regions have demonstrated how vital a telecommunications tool Shortwave is in reaching a vast audience. Listeners can use inexpensive, portable receivers.
Shortwave is everywhere. It is the world’s most mobile medium!
International Media Placement vs. Local and National Radio & TV
Local and National Radio & TV Media are very expensive and reach just one market. With widespread and inexpensive Internet distribution technology, as offered by modern information technology and the Internet, audio and video streaming may appear cheap and reach a large audience. However, while this may be true in Europe and North America, where Internet penetration may reach about 80% of the population, Africa has just about 20% of users connected to the Internet.
Even where Internet access is cheap and generally available, the audience is in the hands of the major streaming players (i.e. Netflix, YouTube, Facebook), and content is highly fragmented. Will you succeed in making an impact streaming from your website?
Content on satellite and TV is equally fragmented. Thousands of channels are available on satellite, cable, or digital TV (DTT). Will you attract enough listeners to your network or any local station to justify the substantial investment in buying airtime on these networks?
NEXUS-IBA offers a mix of global, local, and Internet broadcasting platforms that help any media organisation reach alternative, larger international audiences. We use online streaming, AM (Medium Wave), and Shortwave. English is the most used language across our network and listeners worldwide, but we can also reach remote countries in any regional language.
So don’t hesitate to get in touch with us for more information or a quote on how to reach any country in Europe, Africa or Asia and worldwide via online streaming at a fraction of the cost that you may be paying today to get a local audience on FM, AM or TV.
International Broadcasting on Shortwave
Anyone interested in buying airtime or brokering their program on the radio should consider Shortwave’s high impact and cost-effectiveness compared to other media, such as local broadcast stations, cable channels, local TV, AM or FM radio, and the Internet.
Technically, standard AM and FM stations lose power as their signals dissipate along the ground over long distances. In Shortwave, the opposite is true. The Earth is encased in an invisible covering of gases called the Ionosphere. This covering acts as a mirror, reflecting shortwave signals to Earth, thus enabling the coverage of vast distances with a single transmitter. This is why Shortwave is so efficient and cost-effective.
In the case of our NEXUS-IBA and our stations (European Gospel Radio and IRRS-Shortwave), you can cover Europe, Africa or Asia/Pacific and any remote location in the world for the same or less money than it would cost to reach just one local market at home.
Brokered programming, time-buy and block time
NEXUS-IBA’s primary aims are to provide all necessary means at our disposal for disseminating cultural, ethnic, political, and religious material on behalf of members and non-members of the association. According to our charter:
“Radio is to be the primary medium, locally, nationally, and internationally, although other forms of mass media may also be used. Pluralism of information is to be assured, with particular attention paid to minorities; above all ethnic, cultural, political, and religious minorities, without regard to race, sex, language, or political or religious beliefs, and in full accordance with the Human Rights guaranteed by the Constitution of the Republic of Italy and by International Law”.
NEXUS-IBA’s charter states that “whoever has a message to air to the world” may be given access to block airtime on NEXUS-IBA media to relay their program without discrimination based on religious creed discrimination.
NEXUS-IBA has been the first organisation to exist and allow such an open access policy to almost any type of content (limitations apply to terrorist groups, rebels, or anti-government groups indicated as such by Italian, European or International law).
Over the years, such an open policy has been accepted and judged positively by international organisations or human rights movements, world and local news media organisations and private broadcasters, as well as non-governmental organisations agencies all around the world, who have been using block programming time on Internet streaming and NEXUS-IBA’s World Service transmitter facilities.
Are you a Pirate, an Illegal or Clandestine Broadcaster?
NEXUS-IBA and IRRS (the Italian Radio Relay Service) have helped illegal broadcasters become legal program producers and broadcast on licenced media. NEXUS-IBA and our stations do not support pirate or illicit broadcasting.
We operate from stations licensed in each country. We can operate from several countries and cover any part of the world.
Shortwave is the practical solution if you have a message or radio program to spread across borders. It can reach targets that are inaccessible via the Internet due to local government censorship or because the desired targets may be so remote and isolated that no other media (including local FM, TV, and Internet) are available.
IPAR (International Public Access Radio) is a Public Access Radio service provided by NEXUS-IBA. It is available to any individual program producer, community radio station, micro radio station, or non-religious organisation that wants to distribute its radio programs to a global audience. Visit our website to learn more about all existing IPAR promotions. Contact us if you would like to join our community of small radio program producers and air your program to a worldwide audience using powerful Shortwave and mediumwave (AM) transmitters.
Digital Radio & DRM
Digital Radio on AM and Shortwave (Digital Radio Mondiale) is also available via our stations. Please inquire if you want to experiment with this fascinating technology before it is fully implemented.
You can also read more about our Shortwave and International Broadcasting on Milano Ventures ‘ website.
For more information on using NEXUS-IBA Shortwave services, please get in touch with us.
