Today’s podcast explores the potential of Medium-Wave (MW) broadcasting (AM radio) in Europe. NEXUS-International Broadcasting Association, IPAR (International Public Access Radio) and European Gospel Radio broadcast in Medium-Wave from northern Italy during the evening and at night. The podcast examines the significant reach of MW signals, which can cover vast distances across Europe, and highlights the potential audience size. It notes the prevalence of MW receivers, particularly in cars, and the widespread understanding of English throughout the region.
The podcast then details the advantages of MW over FM and DAB broadcasting, particularly in terms of cost-effectiveness, reach, and reliability. It argues that MW is an ideal platform for news, talk, and religious programming and that NEXUS-IBA’s station in northern Italy can provide broadcasters with a unique opportunity to reach a large European audience cost-effectively.
For more information, see the article “Broadcasting Airtime on AM Radio or Medium Wave (MW)” on our website.
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