NEXUS-IBA selects Milano Ventures Ltd as global service partner
Global Media Content Delivery and International Broadcasting
Milano Ventures merges the competencies and shares the values of NEXUS-IBA in offering strategic consultancy and opportunities to International Broadcasters, either secular and Christian, to reach any country in the world via (World) International Shortwave Radio, IP Streaming and Satellite.
NEXUS-IBA and Milano Ventures use the most advanced public & private cloud technologies, including CDN for fast & reliable streaming and broadcasting & media services for international organisations.
Be like the BBC (*), VOA, CNN, Radio France Internationale, The Deutsche Welle (*), Al Jazeera or your favourite international broadcaster and cover the world with a single broadcast, at less than the cost of one market on FM or terrestrial TV at home.
(*) The BBC World Service and Deutsche Welle are among the many international broadcasters hosted in Milan, Italy. As a NEXUS-IBA member, they broadcasted live headline news and information to Milan’s English-speaking community.
NEXUS-IBA and Milano Ventures help you reach any world corner, using one of the most powerful stations in the world, with more than 40 Million Watts (up to 43 MW ERP) on Shortwave radio or via satellite radio & TV and Internet streaming.
How to Replace Satellite Radio Networks with IP
You can now save money using IP streaming to convey your audio or video stream from your production studio to our stations. You can save money, broadcast live and use your live stream connected to our CDN to make your content available to listeners in the Americas, Europe, Asia/Pacific and Africa.
NEXUS-IBA and Milano Ventures use WorldDirector CDN technology to transport digital audio or video signals and deliver content to millions of users worldwide.
Secular and Christian media
Milano Ventures and NEXUS-IBA do not discriminate against race, sex, language, or political or religious beliefs. We promote pluralism of information, human rights, free speech, political and religious pluralism, diversity, with particular attention to minorities, and above all ethnic, cultural, political, and religious minorities. We promote first hand information, apply no censorship to content providers, and make all efforts using the best available technologies to overcome those who blocks access to free flow of information on radio and TV using jamming or slowing down or denying cross-border Internet traffic.
On IPAR (International Public Access Radio), we promote news and feature programs in English and other languages that deal with sensitive issues such as freedom of speech. We can also target regions where freedom of speech is at stake, where governments block the Internet and censor communication and media.
Over EGR (European Gospel Radio), we promote Christian and religious programs aimed at worldwide evangelism, hosting any preacher, Minister, Church, missionary, confessional, non-denominational religious organisation or anyone who has something to say or preach the world.
Over our mainstream streaming channels or via the client’s dedicated streaming audio (radio) and streaming video (TV) channels, we offer a 24/7 presence accessible anywhere in the world. We use our WorldDirector CDN cloud-based services, not necessarily controlled by any significant cloud providers or Governments, running on an independent Content Delivery Network (CDN) with Point of Access servers spread across the world. Working with an independent hybrid cloud vendor like Milano Ventures also allows greater independence over corporations controlling Internet access and public clouds.
We think that our offer is a unique opportunity for any broadcaster or program producer to reach any country in the world, without barriers, using Shortwave radio, Satellite, TV, AM or Medium Wave radio and Internet streaming, in any possible combination.
The power of International media: Know your audience
International broadcasting is like advertising: everybody agrees it works, but it isn’t easy to quantify. The world’s largest broadcasting organisations have been deeply involved in audience research costing vast sums of money.
Even the largest International broadcasters cannot accurately estimate the size of their audience to any program they air, to the same or even a comparable level of accuracy than any FM or TV station can do for any particular market.
How many listeners do we reach daily?
Since 1979, NEXUS-IBA founders have been working with worldwide Radio & TV Ministries, the BBC, the United Nations, UNESCO, and other prominent International broadcasters and media, and those involved in Audience and International Media Research.
Only the most prominent organisations like the BBC or the Voice of America can afford the cost of conducting some audience research on Shortwave. However, some empirical data exists on the number of Shortwave receivers in each country, which lead to a potential audience of more than ten million in Europe and about the same in North Africa and the Middle East. We can cover these regions with a Grade-A signal using a 50 to 150 kW service on Shortwave. Other areas in Asia/Pacific or the Americas can be best covered using up to 300 kW. Most of the time, we know that people listen because we monitor our signal quality continuously in several countries and because listeners write to our members, our program producers and us.
International Audience Research
Graham Mytton, former Head of Audience Research of the BBC, stated:
People will go through the trouble of listening to shortwave, even when reception is difficult, if it provides something that they otherwise cannot get.
According to our experience – if your program has an impact and is not available on local TV or FM & AM radio – then people will tune into your schedule to listen to it. Someone calls it word-of-mouth propagation, and for this reason and our long-standing experience, we are well known among Shortwave listeners worldwide for our high-quality radio relay services at non-profit cost.
Marketing and how to promote your program
Most of our broadcasters and program producers do fantastic work advertising their broadcasts among their churches or community members overseas. Once they know that we provide an excellent signal in the target area, they tune and may call other people to listen to, in a snowballing effect. You have to consider doing this when you start airing, i.e., using your existing contacts to spread the news about time, frequency, and area that we cover.
We can provide help to people tuning in, and we usually forward letters or email addressed at the station that mentions your program, but we cannot often go as far as keeping you connected with the audience of your program. You should consider this as part of your mission as a Shortwave Broadcaster!
Global Media Outreach: How can you reach the whole world
For all the satellite radio and TV talk, Shortwave radio remains the most cost-effective electronic mass medium that can span enormous distances instantly and penetrate every home in Europe, Africa, the Middle East, Asia, and the Pacific. Also, Shortwave radio is portable and is a companion wherever one goes. It is indeed the world’s most mobile electronic mass medium. Modern Shortwave receivers are ultra-compact, inexpensive, and very easy to use.
On Satellite, we can distribute your radio and TV signal via satellites around the world. In addition, beyond the digital divide, we complement our services with simultaneous audio (radio) streaming wherever the Internet is available.
Build your station
Milano Ventures and NEXUS will create your audio channels or your streaming radio station from scratch, including a visual player hosted on your website. Your streaming radio station can be based on your content, music, news, live events. We can also help locate and integrate news, information and additional material to create a loyal audience. Typical applications include in-store radio, Church or Christian radio, group or interest-based radio, news radio services, music, political, foreign or vernacular language service.
Marketing, SEO and lead generation
Milano Ventures and NEXUS also help your organisation create a modern communication strategy, i.e., creating real opportunities to impact innovative services, such as marketing automation, fundraising, lead generation, on-demand marketing, online presence, and social media management. In addition, NEXUS-IBA and Milano Ventures help secular and Christian organisations increase fundraising opportunities and fund their mission and outreach ministries.
Continuous innovation and research in new technologies
With the help of Milano Ventures, the NEXUS association strengthens its position as Innovator and Technology Mediator or facilitator. We enable NEXUS-IBA’s members worldwide and end-users to make full use of innovation and the recent developments of technology in media, including broadcasting, social media, and the Internet.
People volunteering for NEXUS-IBA are professionals, teachers, university professors and researchers, journalists, students, and engineers. Most of them devote their spare time and resources as a public service to the global community. On June 15, 1995, NEXUS-International Broadcasting Association was officially approved for association with the Department of Public Information of the United Nations. For more than 20 years NEXUS-IBA has been actively working in promoting the work and activities of both the UN and UNESCO. Researchers at NEXUS-IBA created the first load-balanced cloud and Content Delivery Network (CDN) called WorldDirector, later used by Milano Ventures and their clients in Europe and the USA.
Innovation in the Cloud
Most Internet and cloud-related services and applications are delivered to end-users fast and reliably over the WorldDirector platform, including streaming audio and video services on behalf of our stations and members.
About the NEXUS term
The NEXUS term was chosen because this Latin word says it all: a link or point of connection, using international media, radio, TV and cloud services to link content providers with their audiences. But NEXUS also stands for more than just a physical connection using a variety of technologies. It also means World communication and promoting freedom of speech around the world. When an individual or an organisation becomes part of NEXUS-IBA, they are part of a dynamic, highly professional and creative team devoted to utilising the latest technologies to deliver their content at the lowest possible cost.
Milano Ventures (Dublin, Ireland) is proud to be selected NEXUS-IBA’s partner to service their membership and commercial clients, service and and maintain their cloud and broadcasting infrastructure across all continents.
From Dublin, Ireland, Milano Ventures Ltd. offers content media delivery services worldwide both to NEXUS-IBA’s members and commercial clients. Services offered by Milano Ventures include: international broadcasting, disaster recovery, professional e-mail, software and application development, domain registration, web marketing & SEO, high reliability WorldDirector cloud hosting and related consulting services.
NEXUS-International Broadcasting Association (NEXUS-IBA, Milan, Italy) is a non-profit association founded in 1990. NEXUS-IBA provides its membership all necessary means for the effective dissemination of content on radio, TV, the Internet and any media in general. NEXUS-IBA reaches every country in the world. Radio and TV broadcasters, as well as small program producers from all-over the world make use of NEXUS-IBA’s Internet media streaming & distribution, radio, TV and satellite broadcasting services to reach audiences worldwide.